Google Search Book - All you need to know about Google

Monday, February 27, 2006

Google Search Book :Google pack a bundle of Software

Google Pack, a bundle of software from Google Inc. and other companies that was announced by the Web giant is aimed squarely at consumers.

But Google's goal is to be the front end for everything people do on a computer, and enterprise use is not far off, analysts and solution providers said.

Google executives described the pack as a means to improve the user experience online, by providing enhanced performance and protection for Web surfers, such as eliminating spyware that inhibits Web surfing.

But outside observers said the release is a move to embed the Google brand on desktops.

"This is more about what's to come than what they're presenting today," said Allen Weiner, a search engine analyst at Gartner Group Inc.

"They want to be the front end of a powerful ecosystem and they want control of your desktop to do it. Everything you do—listen to music, word processing—they want search to be a part of it. Then they can monetize it later. But first they have to get placement ....

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